The downtown area of Montgomery, Ohio is a classic American blend of old and new. Dine on everything from BBQ to gourmet Italian to basic tavern food; relax at the local spa or shop at a boutique for the young and the hip, a high-end formal wear store, or perhaps the hand-made jewelry shop. The potential for this area to be a Greater Cincinnati destination was clear. But "The Historic Montgomery Hertiage District" didn't quite roll off the tongue.
Pop lives in Montgomery, so who better to help re-brand the area? We were brought in to come up with a new name, a logo, define messaging, build a content managed website, and come up with an overall communications strategy. Thus, The District came to be.