Pop Design Works

Powerstep is a leader in foot care—selling orthotics to over 4,000 professionals and 600 retailers nationwide. This growing company was in need of a brand-refresh that would engage not only their existing partners but new consumers as well. Pop created a new website to communicate the brand effectively with an easy-to-use store locator and e-commerce solution. These efforts were also supported by new print material, pay-per-click campaigns, and email marketing which increased online sales by 50% after the first 3 months.

Since 2008 Pop has worked with Elations, a liquid joint supplement, on multiple fronts to help create a thriving brand. Both traditional media and digital marketing efforts have been executed: in-store graphics, print collateral, websites, video testimonials, social media, and everything in between. The brand is now the category leader—helping thousands of consumers (and us) feel great.

Cincinnati State Technical and Community College embarked on a rebrand in 2008 and never looked back. The college has completely overhauled their image with a series of new logo systems, content-managed websites, email marketing, catalogs, and wayfinding. The leadership and vision by the entire marketing team involved has resulted in incredible results including a 31% increase in enrollment and an overall perception-shift of the college's brand.

Pop is proud to have worked with Beach Acres—a local parenting center that has served Cincinnati for more than 160 years—on their 2010 Foster Change campaign. After thorough competitive audits, planning sessions, and creative meetings Pop executed a city-wide campaign to raise awareness of the importance and need of foster parents. This campaign was all centered around a content-managed microsite that contained compelling videos and blogs from foster parents. To spread the word, volunteers used guerrilla tactics to distribute promotional materials such as yard signs and window decals.