Pop Design Works

Pop is proud to have worked with Beach Acres—a local parenting center that has served Cincinnati for more than 160 years—on their 2010 Foster Change campaign. After thorough competitive audits, planning sessions, and creative meetings Pop executed a city-wide campaign to raise awareness of the importance and need of foster parents. This campaign was all centered around a content-managed microsite that contained compelling videos and blogs from foster parents. To spread the word, volunteers used guerrilla tactics to distribute promotional materials such as yard signs and window decals.