Powerstep
Powerstep is a leader in foot care—selling orthotics to over 4,000 professionals and 600 retailers nationwide. This growing company was in need of a brand-refresh that would engage not only their existing partners but new consumers as well. Pop created a new website to communicate the brand effectively with an easy-to-use store locator and e-commerce solution. These efforts were also supported by new print material, pay-per-click campaigns, and email marketing which increased online sales by 50% after the first 3 months.