Pop Design Works

Pop was approached by the Atari Marketing team to create a sustainable website system for the Backyard Sports brand. Pop's experience with Drupal — one of the most widely-used, open-source Content Management Solutions — and our experience with multiple Atari brands made for a great fit. A new game release for the 2010 baseball season called “Sandlot Sluggers” represented a shift for the franchise to a more character and story-driven gaming experience. They also made a number of visual improvements to the games graphics. All of this added up to good timing for a fresh site design and interaction experience. LAUNCH SITE